A Woman's Perspective Magazine

We offer many different advertising opportunities to suit most needs. To speak to an advertising representative please call Susan at 906-643-7434 or Kathy at 906-643-8551. You may also send an e-mail to advertising@awponline.net.

Distribution...

"A Woman's Perspective" is published every two months and is distributed FREE in Charlevoix, Cheboygan, Chippewa, Emmet, Mackinac, Otsego, and Luce counties.
Distribution is accomplished via newstands and Red Boxes as well as delivery to lcoal businesses including women's workshops and organizations, doctor's and dentist's offices, beauty salons, grocery stores, hospitals, bookstores, cafe's & restaurants, and other establishments.

We also provide copies to influential women and business owners in the region.

Files Accepted...

We accept ads in the following formats: PDF files, JPEG/JPG files, TIF files, QuarkXpress or Acrobat Files (includes all fonts & artwork on disk). Please note - color photos and graphics must be CMYK. If you need help with your files OR you need our staff to create your ad please let your sales representative know this.

Ad Sizes and Rates...

Below are the ad sizes and rates. Discounts are given for six 1/2 a year and full year ad contracts. Please ask your sales representative for discounted rates.

All advertisers with an ad size of 1/4 page and up who sign a 1/2 year or full-year contract also receive banner advertising on this website at no additional charge.

Additional charges and discounts are as follows: Spot Color: $30 extra; Four-Color: $100.00 extra; Non-Profit Rate: 10% off published ad rate; Pre-Payment of Ad: 10% off published ad rates if paid for at time of contract signing.

$600.00		$350.00		$350.00
$250.00.00		$250.00		$200.00
$150.00		$100.00		$75.00
$50.00

Woman and Advertising

Whether you sell your product or service directly to the consumer, or whether you’re a business-to-business marketer, you’ve got GOOD reasons to TARGET your advertising to WOMEN.

Did You Know...

Women make the lion's share of purchases in almost every industry?

Women are write 80 percent of the checks in America?

Women are the majority in the United States (51%) and have steadily growing earning and spending power.

Women buy or influence the purchase of 85% of all products and services sold in the United States.

Women purchase 65% of all computers and 65% of all new cars.

7 Reasons to Focus on Women

Women as small business owners- Women business owners are growing at twice the rate of men. Today, 40% of all businesses in America are fully-owned or half-owned by women.
Corporate rising status- Today, 51% of all corporate purchasing managers and agents are women. Women are also a majority as Human Resource managers and Office Administrative managers as well. All positions that have direct purchasing influence over everything from financial and health services to office supplies.
Soaring income- While it’s true that on average, full-time year-round working women, earn only 76 cents on the dollar compared to their male counterparts, that wage gap is narrowing rapidly. Through 2000, while men’s income barely budged (+0.9% after adjusting for inflation), women’s income soared by +63%.
Female-headed households- Today, 27% of households in America are female-headed households with no spouse present. They make all purchasing decisions. That’s over one quarter of all households in America!
Big-ticket item buyers- Traditionally, women were always known for taking care of the family by handling all the small “domestic spending," such as groceries for the family, shoes for the kids, shirts for the husband, and so forth, while leaving the big purchase decisions like cars and computers up to the man. Those days are gone. Today most women buy their own cars and computers. And not only do they buy their own big-ticket items, but they also have major decision-making power over all major purchases for the family, such as major appliances, family vacations, and the like.
Does the initial research- Today it is often the woman who takes the lead in suggesting what the next major family purchase should be, and then in doing the upfront research. So, as an advertiser, you should take notice: while the final purchasing decision is a shared one, it was the woman who opened up the door to the opportunity, and who came up with the shortlist of choices.
Loyalty and referrals- While women are more demanding then men in their initial purchase, once they are a customer they stay more loyal to the brand they’ve chosen. This means greater retention and repeat business for you. What’s more, because word-of-mouth is more prevalent among women, they are more likely to recommend your product and service to others.

© 2006 A Woman's Perspective | Site Design and Hosting by Straits Creative